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1.0 Introduction(分两部分)Allainz the biggest insurance wants to further expand its business,globally.Among all the countries India and China are two most attractive markets.Before deciding which market to involve in,a detailed market research is indispensable.This Essay just gives a comprehensive study over the two markets.(第一个部分介绍Essay的主要内容)
Firstly,this Essay will make a general overview of the insurance industry globally,and the second part is the information of the Allianz Group.Subsequently it will make some market analysis of Chinese insurance market.The analysis of Indian insurance market lies in the fourth part of the easy.Finally it will put forward some recommendation for the marketing selection and entering strategy for the Allianz group.（Introduction第二部分介绍这篇文章的结构，按照firstly,secondly,…finally的固定形式介绍文章结构，你只需列入body里面介绍的每一点）
（Introduction之后是main body，把文章分成几个小点讨论，每一点写个小标题，加粗）
2.0 The general overview of the insurance industry globally
The insurance industry is the industry dealing in risk and larger sum of money is indispensable for the business of this line.Insurers promise to compensate individuals and businesses for future losses,in exchange for a premium,thus taking on the risk of personal injury,death,and damage to property,unexpected financial disaster and just about any other misfortune.Insurance companies also purchase their own type of insurance,called reinsurance,which allows them to insure large risks and to spread the risk on smaller accounts.Insurance companies rely on investment income to make a profit,since premium alone is typically not adequate to pay claims.
In the past 10 years,the world actual GDP increased by 2.9%,averagely,keeping astable increase.The GDP increased 3.4%and reached 44.4453 trillion dollars in 2005,globally.Simultaneously,the insurance industry developed rapidly and played a more and more important role in the world economy activities.The total revenue of insurance industry was only nbsp;1.406 trillion dollars,but it increased to 3.426 trillion dollars,with the annual increase rate of 5.72%.
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