这是一篇市场营销专业的澳洲论文代写范文:Marketing of stage art products,讨论了舞台艺术产品的营销。舞台艺术的服务性质,由于表演者的水平千差万别,其市场价格会差之千里。对于这样一种形式的市场产品,其销售从来都是既艰难又不稳定的。它的不确定因素极多,其不可预见性和弹性都要大的多。舞台艺术可以借鉴一般的企业营销理念和方法,创造积累自己的方法,树立自己的行销理念。
The production and marketing of various artworks are no different from ordinary commodities,especially the physical artworks.Apart from the character of the artworks themselves,they are almost the same in the market.But the stage art has the unique nature,therefore his production marketing behavior also has the characteristic.
各种艺术品的生产和销售与普通商品,特别是实物艺术品没有什么不同。除了艺术品本身的特征外,它们在市场上几乎相同。但舞台艺术具有独特的性质,因此他的制作营销行为也具有特色。
Stage art is different from works of state in two aspects.One is its service nature,the other is its immediacy.
舞台艺术在两个方面与国家作品不同。一个是它的服务性质,另一个是它的即时性。
The service nature of stage art,because the level of performer varies greatly,its market price will vary greatly.This nature of service is restricted by human emotion and emotion,as well as cultural background,artistic level and site hardware.
舞台艺术的服务性质,因为表演者的水平差异很大,其市场价格会有很大差异。这种服务性质受到人类情感和情感以及文化背景,艺术水平和场地硬件的限制。
The so-called immediacy,that is,it is ephemeral,it leaves only impression,is emotion and emotion,remains in memory,what the buyer enjoys,is only the emotional infection on the scene,is a pure spiritual enjoyment,is the aesthetic enjoyment which cannot be touched or left.
Sales of such a market product have always been difficult and volatile.It has so much uncertainty that its approach is very complex.The art performance group's marketing problem,than the general enterprise product marketing is more difficult,its unpredictability and flexibility is much greater.
Aesthetically,different levels of art have different levels of audience,of course,there are different levels of art groups to occupy.This type of market segmentation is important to marketers and to group leaders.Art marketers,while acknowledging the significance of the distinction,would like to see the boundaries not so dead,but to try to get them close to each other,because only in this way can they expand their audience.
Whether foreign or Chinese,performing arts groups generally receive funding from three sources:the government or sponsor;the sponsor;and the box office.That is to say,the minimum box office income should occupy a third of the share.
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