本文主要是英国电子商务论文代写范文节选：有关Tesco电子商务策略分析。介绍特易购这一英国最大的食品零售商。文章一开始介绍了特易购的基本情况以及它的发展历史，进而对其现状做了分析，然后进一步阐述了电子商务策略。
DueEssay是一家专业论文代写机构，业务包括：Essay代写、report代写，assignment代写、网课代修、quiz代考、final、midterm、论文润色、Cover letter、Personal statement。国家范围包括：美国、加拿大、英国、澳洲、新加坡等热门留学国家。
特易购是英国最大的食品零售商，在全球拥有24万员工。每年有超过10亿的利润。它的网站是英国最受欢迎的网站之一，有超过100万的注册用户。
特易购创办于1919年，那时，杰克科恩在伦敦东郊开了一家食品杂货店。自从1924年他从斯托克韦尔先生那里购得一船茶叶之后的5年，特易购这一品牌开始慢慢壮大，从此，他们姓名的首字母连到一起就形成了现在的特易购。1929年科恩先生在伦敦北部的伯尼特奥克开了一家特易购旗舰店。
20世纪30年代，科恩在伦敦北部建立了总部和大型批发商店，1932年建立了私人有限公司。从此，特易购品牌声名鹊起。20世纪50年代，又购买了70家威廉姆斯商店和200家哈喽商店，紧接着又在60年代早期，购买了97家查尔斯菲利普斯商店和维克托连锁商店。
1968年，特易购在西萨塞克斯郡克劳利开了第一家超市。
Tesco is Britain's largest food retailer,employing over 240,000 people worldwide and has net yearly profits of over￡1 billion.Its website is one of the most popular in the UK,with over one million registered users.[free-encyclopedia-online]
Tesco started in 1919 when Jack Cohen started selling surplus groceries from a stall in the East End of London.The Tesco brand first appeared five years later in 1924 he bought a shipment of tea from a Mr T.E Stockwell.The initials and letters were combined to form Tes-co and in 1929 Mr Cohen opened the flagship Tesco store in Burnt Oak,North London.
The brand sustained its rise in the 1930s when Mr Cohen established a headquarters and warehouse in North London and in 1932 Tesco became a private limited company.In the 1950s the retailer bought 70 Williams stores and 200 Harrow stores,followed by 97 Charles Philips stores and the Victor Value chain in the early 1960s.
In 1968 Tesco opened its first'superstore'in Crawley,West Sussex.
Supermarkets revolutionised the way people shopped and by the 1970s Tesco was building a national store network to cover the whole of the UK,which it continues to expand to this day,while also diversifying into other products.In 1974 Tesco opened its first petrol stations,and would become the UK's largest independent petrol retailer.By 1979 total sales topped￡1bn,and by 1982 sales had doubled to more than￡2bn.In 1987 Tesco effectively completed a hostile takeover of supermarket opponent Hillards for￡220m.In the 1990s Tesco continued to tighten its grip on the UK with more store openings and an aggressive marketing campaign in an attempt to surpass Sainsbury's as the UK's leading grocer.In 1992,the company launched is slogan'every little helps',followed by the Tesco Value range in 1993.This was followed by the launch of the Tesco Clubcard scheme in 1995,helping Tesco to overtake rival Sainsbury's as the UK's largest food retailer.1996 saw the retailer introduce its first 24-hour store while it also expanded overseas opening shops in Poland,the Czech Republic,and Slovakia.Tesco.com was launched in 2000 and the supermarket continued to expand its range of products,which now includes clothes,electrical and personal finance products.In 2004 Tesco entered the broadband market.In 2006,the retailer announced ambitious plans to open stores in the US under the name'Fresh and Easy'and funded by existing resources.Tesco now operates in 13 countries.Group sales were￡51.8bn in the year to February 23 2008.In 2008 the retail giant took its conquest of the UK one step further by buying up some competitor Somerfield stores on distant islands in Scotland,giving Tesco a existence in every single postcode area in the country.
More than 50p in every pound spent on food by the city's 66,000 residents is done so at a Tesco checkout and similar dominance in other towns has sparked controversy.
Because of their size,supermarkets have been accused by some of abusing their position by forcing smaller local shops out of business.Clark,T,(2008)
Below figure 2.1 shows a graph of Tesco's profit over a five year period from 2003 to 2008.
Figure 2.2Graph showing the improvement of Tesco's product range
Grocery home shopping service,toys
electronics,sports equipment,cookware
home finishing
Financial services
(Visa card,saving accounts,banks,insurance)
Gas filling station
Gasoline retailer
Clothing,household
Food
1919 1960 1990 199 1997 2000
Year
In crafting a strategy it is important for a company to analyse the environment.
All organisations operate within an environment that influences the way in which business is conducted.Situation analysis involves the review of the internal resources and processes of the company to assess its e-business capabilities and results to date in the context of a review of its activity in the market place.It also involves the review of the immediate competitive environment or micro-environment and the review of the wider environment or macro-environment in which a company operates.The micro-environment includes customer demand and behaviour,competitor activity,marketplace structure and relationships with suppliers,partners and intermediaries.The macro-environment includes economic development and regulation by governments in the form of law and taxes together with social and ethical constraints such as the demand for privacy.Chaffey(2009)
![本文主要是英国电子商务论文代写范文节选：有关Tesco电子商务策略分析。介绍特易购这一英国最大的食品零售商。文章一开始介绍了特易购的基本情况以及它的发展历史，进而对其现状做了分析，然后进一步阐述了电子商务策略。 DueEssay是一家专业论文代写机构，业务包括：Essay代写、report代写，assignment代写、网课代修、quiz代考、final、midterm、论文润色、Cover letter、Personal statement。国家范围包括：美国、加拿大、英国、澳洲、新加坡等热门留学国家。 特易购是英国最大的食品零售商，在全球拥有24万员工。每年有超过10亿的利润。它的网站是英国最受欢迎的网站之一，有超过100万的注册用户。 特易购创办于1919年，那时，杰克科恩在伦敦东郊开了一家食品杂货店。自从1924年他从斯托克韦尔先生那里购得一船茶叶之后的5年，特易购这一品牌开始慢慢壮大，从此，他们姓名的首字母连到一起就形成了现在的特易购。1929年科恩先生在伦敦北部的伯尼特奥克开了一家特易购旗舰店。 20世纪30年代，科恩在伦敦北部建立了总部和大型批发商店，1932年建立了私人有限公司。从此，特易购品牌声名鹊起。20世纪50年代，又购买了70家威廉姆斯商店和200家哈喽商店，紧接着又在60年代早期，购买了97家查尔斯菲利普斯商店和维克托连锁商店。 1968年，特易购在西萨塞克斯郡克劳利开了第一家超市。 Tesco is Britain's largest food retailer,employing over 240,000 people worldwide and has net yearly profits of over￡1 billion.Its website is one of the most popular in the UK,with over one million registered users.[free-encyclopedia-online] Tesco started in 1919 when Jack Cohen started selling surplus groceries from a stall in the East End of London.The Tesco brand first appeared five years later in 1924 he bought a shipment of tea from a Mr T.E Stockwell.The initials and letters were combined to form Tes-co and in 1929 Mr Cohen opened the flagship Tesco store in Burnt Oak,North London. The brand sustained its rise in the 1930s when Mr Cohen established a headquarters and warehouse in North London and in 1932 Tesco became a private limited company.In the 1950s the retailer bought 70 Williams stores and 200 Harrow stores,followed by 97 Charles Philips stores and the Victor Value chain in the early 1960s. In 1968 Tesco opened its first'superstore'in Crawley,West Sussex. Supermarkets revolutionised the way people shopped and by the 1970s Tesco was building a national store network to cover the whole of the UK,which it continues to expand to this day,while also diversifying into other products.In 1974 Tesco opened its first petrol stations,and would become the UK's largest independent petrol retailer.By 1979 total sales topped￡1bn,and by 1982 sales had doubled to more than￡2bn.In 1987 Tesco effectively completed a hostile takeover of supermarket opponent Hillards for￡220m.In the 1990s Tesco continued to tighten its grip on the UK with more store openings and an aggressive marketing campaign in an attempt to surpass Sainsbury's as the UK's leading grocer.In 1992,the company launched is slogan'every little helps',followed by the Tesco Value range in 1993.This was followed by the launch of the Tesco Clubcard scheme in 1995,helping Tesco to overtake rival Sainsbury's as the UK's largest food retailer.1996 saw the retailer introduce its first 24-hour store while it also expanded overseas opening shops in Poland,the Czech Republic,and Slovakia.Tesco.com was launched in 2000 and the supermarket continued to expand its range of products,which now includes clothes,electrical and personal finance products.In 2004 Tesco entered the broadband market.In 2006,the retailer announced ambitious plans to open stores in the US under the name'Fresh and Easy'and funded by existing resources.Tesco now operates in 13 countries.Group sales were￡51.8bn in the year to February 23 2008.In 2008 the retail giant took its conquest of the UK one step further by buying up some competitor Somerfield stores on distant islands in Scotland,giving Tesco a existence in every single postcode area in the country. More than 50p in every pound spent on food by the city's 66,000 residents is done so at a Tesco checkout and similar dominance in other towns has sparked controversy. Because of their size,supermarkets have been accused by some of abusing their position by forcing smaller local shops out of business.Clark,T,(2008) Below figure 2.1 shows a graph of Tesco's profit over a five year period from 2003 to 2008. Figure 2.2Graph showing the improvement of Tesco's product range Grocery home shopping service,toys electronics,sports equipment,cookware home finishing Financial services (Visa card,saving accounts,banks,insurance) Gas filling station Gasoline retailer Clothing,household Food 1919 1960 1990 199 1997 2000 Year In crafting a strategy it is important for a company to analyse the environment. All organisations operate within an environment that influences the way in which business is conducted.Situation analysis involves the review of the internal resources and processes of the company to assess its e-business capabilities and results to date in the context of a review of its activity in the market place.It also involves the review of the immediate competitive environment or micro-environment and the review of the wider environment or macro-environment in which a company operates.The micro-environment includes customer demand and behaviour,competitor activity,marketplace structure and relationships with suppliers,partners and intermediaries.The macro-environment includes economic development and regulation by governments in the form of law and taxes together with social and ethical constraints such as the demand for privacy.Chaffey(2009)](/uploads/allimg/200721/1-200H11I22VR.jpg)
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