本文是英国企业管理论文代写范文：British Airways Corporate Management In Action。主要介绍了英国航空公司的行为上的企业管理，文中讲到了全球化的作用下英国航空公司所受到的内部和外部影响的因素。
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这是一份关于行为企业管理的报告，研究了影响英国航空公司的全球企业战略的外部和内部因素。进一步的分析得出，作为全球化的公司，关于他们的目标如何实现，他们所面对的约束是对公司进行评估。英国航空公司是一家全球性的航空公司，它的起源是开拓性的第一次世界大战中的民用航空。它是世界上最成功的航空公司之一，2006年在销售方面排名第十位。与世界上许多航空公司一样，私人投资者拥有英国航空公司。多年来，英国航空公司把自己描述为世界上最受欢迎的航空公司，因为它比其他任何一个航空公司拥有更多国际化的旅客，他们飞往更多不同的目的地。英国航空公司与美国航空公司的1999联盟成就了全球八家航空公司的“一个世界”联盟。
1919年的8月25日，英国航空公司在伦敦和巴黎之间推出了世界上第一个国际航空服务。英国航空是英国最大的定期航班，主要的营业地点是伦敦的希思罗机场，是世界上首屈一指的机场，位置相对高，有着高比例的点对点的业务服务的地理区域，它可以飞往不止148个目的地。
This is a report on corporate management in action studying how external and internal factors affect the global corporate strategy of British airways.A further analysis on how their goals are achieved giving the constraints they face as a global company is evaluated.British airways is a global airline company that originated from the birth of the civil aviation following the pioneering days of World War 1.It is one of the world's most successful airlines in the world and was top ten in terms of sales as at 2006.Unlike many of the world's airline,private investors own British airways.For many years,British Airways described itself as the world's favorite airline because it flew passengers that are more international to more destinations than any other carrier.The 1999 alliance between British airways and American airlines became the"one world"alliance of eight airlines across the world.
On 25 august 1919,British airways fore runner company AT&T launched the world's first daily international scheduled air service between London and Paris.British airways is the UK's largest scheduled airline which principal's place of business is Heathrow airport,one of the world premier airport locations serving a large geographical area with a comparatively high proportion of point-to-point business,flying to 148 destinations and over----------.They also operate a worldwide air cargo business in conjunction with their scheduled passenger services.The main activities of the British airways and its subsidiary undertakings are the operation of the international and domestic air services for the carriage of passengers,freight,mail and the provision of ancillary services.
GOALS AND OBJECTIVES
British airways mapped a long-term vision,which is to become the worlds leading global premium airline,and they have five key goals to help achieve this vision.
Be the airline of choice for long haul customers.
Deliver an outstanding service for customers at every touch point.
Grow their presence in key global cities.
Build on their leading position in London
Meet our customers'needs and improve margins through new revenue streams.
One of the most recent set out agenda of British Airways was to build on terminal five's strength,to upgrade customer experience,make business more cost effective,grow operations and make corporate responsibility a prominent part of its business.In a bid to become the leading global premium airline,along with their five key goals,British Airways launched a three year change program called compete 2012 linked to the London 2012 Olympics.The Compete 2012 aims to instill the drive and competition of the Olympic spirit unto the way they work as a team.This program will progressively and successfully roll out across their business to refresh its culture and revolutionize the way they work.
MARKET AUDIT
In every organization or business,especially those operating on a global scale,internal and external factors always pose a challenge to operations and performance.However,this largely depends on the structure,size and the industry in which they operate.British airways as an airline company have both internal and external factors because of the scope of their business.
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