英国留学生论文代写：探究文化对国际酒店行业的影响。外部环境的不断变化，国际酒店行业竞争激烈，想要在市场上继续生存下去，酒店必须调整其企业文化，跟上时代脚步，而多元文化就是当前企业文化发展趋势。本文就谈久了文化对于国际酒店
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在不断变化的环境中，进入新的世纪，所有的行业都要改变自己，特别是酒店服务行业。首先，酒店是世界上一个主要的，多样化的产业。在今天的世界里，企业不是一个固定不变，永远站在市场上的。它根据不同的原因，如时间，市场趋势，客户的期望和文化而变化。对于文化的一个很好的定义是，“文化”指的是知识，经验，信仰，价值观，态度，意义，层次，宗教，时间观，角色，的积淀，需要通过一代又一代团体和个人的不懈努力才能形成。”
文化在市场中的每个领域里都扮演着重要的角色。特别对于国际酒店业，为了市场上生存，文化是需要严肃考虑的问题，。文化的存在形式因时间和地点的不同而有所差异。一些文化已经超越了它们原有的界限，到达了新的目的地。为了生存文化之间存在着争斗。所以，要成功经营一家酒店或别的企业的关键因素是了解不同的文化。
文化在不同的地方有不同的体现。例如，当看客户的观点，会发现在工作环境中管理文化的方式是不一样的。这是一种机智的理论，可以帮助管理者处理不同组织中的文化问题。在当今世界很难找到一个地方只存在一种文化。今天的世界混杂这不同的文化，这对于管理者来说增加了经营企业的难度。在我们深入了解文化之前，我们先讨论一下国际酒店业务吧。
Impact Of Culture On International Hospitality Business Tourism Essay
With the changing environment and stepping into the new centuries made all industries to change itself,especially when it comes to hospitality industry.First of all,hospitality is a major and diverse industry around the world.And business in today's world is not a constant one which stands there in the market forever.It changes according to different causes like time,trend of the market,customer expectations and also includes culture.A fine definition of culture is,"Culture refers to the cumulative deposit of knowledge,experience,beliefs,values,attitudes,meanings,hierarchies,religion,notions of time,roles,and possessions acquired by a group of people in the course of generations through individual and group striving."(Hofstede,1997).
Culture plays a major role in any kind of business that exists in the market.Especially when it comes to the international hospitality business,culture is a serious fact to consider in order to survive in the market.Culture exists and differs from place to place and time to time.And some cultures already spread way beyond their boundaries and reached their new destinations.Cultures rage battles among themselves to survive.So the key factor in order to run a successful hospitality business or any kind of business is to understand the different cultures.
Culture acts different in different places.For example managing a culture in a work environment is different when looking at the customer's point of view.It is a tactful theory for managers to handle it in any kind of organizations.In today's world it is really hard to find a place where there is no existence of more than one culture.Today's world is mixed with different cultures which makes more difficult for the managers in order to handle the business.Let us discus in brief about international hospitality business before we look deep into the culture.Hospitality is a service industry which is very important for every nation in the world.A fine definition of international hospitality business is,"When a domestic hospitality company establishes a new business in a foreign market,this company is said to be engaging in international business.International business is defined as a business transaction taking place between two or more companies from different countries.These transactions can be in trade,manufacturing,investments or services."(Yu,1999).
A very important fact is that the hospitality as well as the tourism industry is service industry,but they do differ from each other.Hospitality industry is more based on food,accommodation,communication and customer service where tourism industry is based on travel and destinations.
When it comes to the culture mix with the hospitality industry,it always ends in a disaster business if there is no proper management to take care of it.Hospitality as a service industry is mainly focus on customers,where in this industry the customers are from different places which mean different cultures.First fact is that dealing with different kinds of customers from different cultural background is very difficult under one roof.The second fact is that establishing a new hospitality business in a new destination could be more difficult to handle.For example if a company from Japan establish its hotel in New York,the managers must understand the cultural trend of New York in order to run the business.They cannot implement all their Japanese knowledge and policies into the business immediately.They must understand the people who live and travel there to have a successful business."For international companies,research shows that often companies successful in their home countries have failed in foreign markets not because of technical incompetence but because of aÂlack of knowledge and understanding of a foreign market culture."(Jia,2010).That research proves that the culture could influence the business in many ways.
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